How many times have you been presented with the question: “What’s the ROI of Design?” or “How and how much will a better user experience improve my business?”

Traditional consulting firms and other industry incumbents are aggressively acquiring the best of the design world.

Why? Is design the new strategy? How is it changing how consulting leaders are advising CEOs? What can designers learn from the combined model? Are we finally able to substantiate the economic return of great design?

Hyo will be speaking about the experience of building a thriving design capability within McKinsey:


  • Why it makes sense now
  • New and surprising value that has come from a new model
  • Insights on how we can evolve the conversation around design and design thinking – How we might quantify impact