What exactly is a user experience? If we made a physical product like a car we would all have a shared point of reference for our output and could easily collaborate on its construction and maintenance. In this hands-on workshop Richard will introduce a framework for decomposing a user experience into its component pieces, establishing goals, and measuring if each piece is being successful.

Upon returning to their organizations, workshop participants will be able to identify and inventory all of the cross-channel components (touchpoints) in their experiences, prioritize goals for each touchpoint, and establish effective business- and user-centric success measures for each goal.

This workshop is for design leaders and senior practitioners who want to establish a common language for their design, business, and technical teams. These techniques will enable closer collaboration, less duplication of effort and the ability to manage your experience in a more rigorous fashion.