A wide range of design targets. Isolated lines of business. Varied products and services. Disconnected systems and technologies.

Complexity is the status quo for many successful companies, and more often than not it’s reflected in the customer experience. Today, systems integration, updating outdated technologies, and building a complete customer view is a top priority for all major corporations. 

A robust and integrated IT infrastructure unlocks an opportunity to reimagine the customer experience. What combination of digital channels will maximize customer and business value? How can a digital ecosystem help a business thrive as customers and competitors evolve over the next 5-10 years?

In this workshop, we’ll reveal a strategic approach to answering these questions. Taking two industry leaders, participants will investigate customer, brand, business, and category factors to prototype a reimagined digital ecosystem. Participants will be equipped to repeat the process within their own organizations.